I was Art Director and Creative Lead for all aspects of the launch of The Parachute Hotel. Oversaw and contributed to identity design, branding, print + digital promotions, coffee table book, and all other offline creative assets. Art directed photoshoots of the interior space for web, print and marketing use. Without a UX designer on staff at project kick off, I was responsible for designing wireframes as well as mockups and comps for launch. Worked with Director of Product to identify content needs based on business objectives. Oversaw UI designer in the creation and implementation of style guide.
Art Direction: Gina Nastasi UX: Gina Nastasi and Meg Marsh UI: Gina Nastasi and Linh Tchang Photography: Steven Dewall and Nicole LaMotte Interiors: Scott Horne
Summer Stripes Landing Page, Parachute
Art Direction, UX, UI, Marketing
Holiday Gift Guide, Parachute
Art Direction: Gina Nastasi UX: Meg Marsh UI: Linh Tchang Photography: Nicole LaMotte Styling: Rebecca Buenik
Worked with design directors, sales, integrated marketing, and events teams to create visuals for html email blasts promoting advertiser sponsored events and to supplement print collateral / inbook advertorials.